The Mutua Madrid Open and Sony Pictures Spain join forces for the Men in Black 3 premier in the Caja Mágica
The Caja Mágica will host one of the most spectacular film premiers to ever take place in Spain. The Arantxa Sánchez Vicario Stadium has been elected as the venue for the first screening of Men in Black 3, on the 13th of May, after the Mutua Madrid Open final finishes and 12 days before the film is realised in Spanish cinemas. It will be a fitting way to close a tournament, which year after year is evolving into the tournament of the future.
With the Mutua Madrid Open and Sony Pictures partnering up the Arantxa Sánchez Vicario stadium will be turned into a massive cinema, boasting a 325 square-meter screen with the most advanced 3D capabilities, so that those in attendance can enjoy the Men in Black 3 experience as if they were in the movie.
Leading up to the Stadium’s entrance will be a 1300 metre-long red carpet, which will see some of the biggest names from the world of sport and cinema walking along it, including some of the stars from Men in Black 3 itself: Josh Brolin and Will Smith, as well as the director, Barry Sonnenfeld.