The Mutua Madrid Open is enjoying its seventh edition of the Virtual Mutua Madrid Open, an event that continues to strengthen the tournament’s firm commitment to innovation, leisure and technology. Sponsored by Orange, the tournament has introduced the public to the innovative videogame “Tennis World Tour”, the cutting-edge simulator that tennis lovers have been waiting on for years. The international presentation of the complete version of “Tennis World Tour” takes place on 4 May in the Caja Mágica.
The game includes avatars of the 30 best players on the official tours, including Roger Federer, Angelique Kerber and plenty of other legends. Among the features of the game is the perfect reproduction of the players and their movement, thanks to movement capture and photogrammetry. In addition, “Tennis World Tour” covers every format of the game: exhibition, World Tour, singles and doubles, local and online.
Aimed at the general public, the game has a career mode with training, tournaments, personal management, equipment purchasing, etc. Therefore every player can experience the career of a real professional. And that is not all. It is a game designed for competition, with a permanent world ranking and online challenges every week.
Players will be able to do something never before seen in a tennis videogame; set the key skills they will use during match play.
The ORANGE shop in Puerta del Sol hosted the presentation of the virtual tournament, an event that was attended by Gerard Tsobanian, CEO of Mutua Madrid Open, Laurent Paillassot, CEO of ORANGE, Ignacio de Orúe, Director of People, Communication and Institutional Relationships at ORANGE and Alberto Berasategui, ex-world number 7 on the ATP tour and French Open finalist in 1994. The 4 of them played in a mini exhibition tournament in front of the media in which Berasategui was crowned champion.
Adrián Juan Ramos, Head of Marketing at Bigben Interactive España explained the features of Tennis World Tour and the format of the Virtual Mutua Madrid Open: “We are serving to open the match, which will happen by using the beta version of the game in an environment of competition and excitement in the heats and the final of the Virtual Mutua Madrid Open in the Caja Mágica, coinciding with the presentation of the video game, and it will conclude in May with the official launch after nearly a decade of waiting for fans and players”.
Thanks to Orange, the tournament’s new collaborator in technology, participants in the Virtual Mutua Madrid Open will play in six qualifying heats on the Beta version of “Tennis World Tour” and try to qualify for the final stage in the Caja Mágica, where they will be battling it out for 10,000 euros in cash that will be shared among the top 3.
Winners of the Virtual Tournament will also enjoy a tour of the players’ zone at the MMO and will be able to eat in the players’ exclusive restaurant. In addition, the winner will have two tickets for the final of the MMO, and will have their photo taken with the winner of the tournament on centre court.
A total of 64 players will compete in each of the six qualifying heats, of which two will qualify for the final.
By sponsoring the Virtual Mutua Madrid Open, ORANGE has taken a significant step in its support of eSports, sharing the interest in tennis with its parent company; in France ORANGE collaborates with the organisation of the classic tennis tournament The French Open, providing the event with innovative technical solutions.
In line with its ”Orange sponsors you” strategy, ORANGE makes its clients, and fans in general, the true stars of all the activities it participates in, bringing them closer to what they care about most, such as, on this occasion, the Virtual Mutua Madrid Open. Its commitment to this competition aids the growth in Spain of electronic sports, whose potential is booming.
At last year’s Virtual Madrid Open Eduardo Venturós was crowned champion. Who will reign in 2018?