Tennis is about to be watched as never before. The Mutua Madrid Open will become the first Masters 1000 event to broadcast matches live in Virtual Reality, with the highest resolution tested so far. Viewers will be able to follow all the action of the central court in 360º from special VR stands located at the Stadium, assisted by SAMSUNG Gear VR glasses and the ORANGE fiber optic.
For this pioneering experience, The Mutua Madrid Open organization will have the technology of Yerba Buena VR (YBVR), a startup based in Silicon Valley and Madrid specializing in the broadcasting of sport events in Virtual Reality. The Spanish-American startup has been the first to develop technology for live streaming of up to 8K, allowing sports fans to experience unique immersive experiences through VR glasses, the computer or mobile phones. From Wednesday May 9th, games in 360º will also be broadcasted through the Spanish Television TVE’s YouTube channel.
Fans will be able to enjoy every moment from the angle they wish thanks to the installation of multiple 360º and 180º cameras right on the courts. “We are proud to bring to a global impact tournament such as Mutua Open the latest technology in Virtual Reality. I can´t think of a better scenario to show the public the revolution in sports broadcasting,” says Héctor Prieto, CEO of YBVR.
The Mutua Madrid Open has tried from the beginning to mix the tradition of tennis with innovation, contributing with new technological advances that every year improve the experience. The incorporation of the immersive experiences promises to have fans feel what Rafa Nadal experiences when he receives a serve at over 200 km/h, and follow the intensity of the rallies as if they were in the Manolo Santana Central Court.
“The Virtual Reality will make fans live a unique experience. I am happy that two great partners such as SAMSUNG and ORANGE have decided to join our commitment to innovation. The Mutua Madrid Open has a technological vocation, something that we demonstrate year after year. And I think the new 360 stands will be a success”, said Gerard Tsobanian, President and CEO of Mutua Madrid Open.
The tournament, which will start on May 4th, will also have the presence of the new FanCam, which ensures a totally new experience for fans. Located at the top of the Manolo Santana Stadium, the FanCam will have a direct perspective of the 12,500 seats that make up the main venue of the tournament, offering attendees the opportunity to immortalize their presence in one of the most exiting sporting events in a completely new way. The attendees who occupy their seats in the Manolo Santana Central Court will be able to take a photograph of their seat inside the venue in real time. From the Mutua Madrid Open APP (available on Android and iOS) they can enjoy a truly incredible experience. Indicating the sector, row and seat of your seat on the main track of the tournament, the FanCam will take a photograph of the position and send it immediately to your gadget.
Additionally, the MMO will be the first circuit tournament to incorporate a ChatBot whose purpose is to enrich the user’s experience through the web, App, Facebook and Twitter to facilitate at all times the information you are looking for, becoming a virtual assistant that will answer all the questions of the users. Thanks to the synergy generated with Oracle, this chatbox will give live information of the sale of tickets, access to the site, location of all the relevant points of the Magic Box and incorporate 3D plans of each of the plants, etc.
Innovation will be more present than ever at the 10th Anniversary of Caja Mágica, an iconic facility that will continue to be at the forefront, making the Mutua Madrid Open a technological reference within the tennis circuit.